Jan 27, 2021

Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies. 

Jan 20, 2021

In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.

Jan 13, 2021

In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences. 

Jan 6, 2021

In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs. 

Dec 30, 2020

In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020. 

Dec 23, 2020

In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.

Dec 16, 2020

In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting. 

Dec 9, 2020

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by expert Steven Haimowitz, CEO of HealthCourse and RealCME.