TP219 – The Multiple Business Models of a Health System

Touch Point Podcast
Touch Point Podcast
TP219 - The Multiple Business Models of a Health System

Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use – B2B, B2C, B2B2C – and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder