Aug 4, 2021

Reed Smith and Chris Boyer sit down with Lee Aase, formerly ther director of the Mayo Clinic Social Media Network, to discuss the evolution (and revolution) of social media’s use in hospitals over the past ten years. From the early days in which social media was free but not officially condoned for use in health systems to the formal development of the Mayo Clinic Social Media Network and External Advisory Board, Lee shares the highlights, learning and memories over the past decade, and even hints at what’s next!

Jul 28, 2021

In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing. 

Jul 21, 2021

Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authoritative content. They are joined by Dr. Bryan Vartabedian who shares the role physicians can play.

Jul 14, 2021

In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical settings but also to support marketing, and they are joined by Abhi Sharma of Loyal Health who share how he is seeing AI and ML being used by health systems and some ways they can improve the overall patient experience. 

Jul 7, 2021

Hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.  

Jun 30, 2021

Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solutions as well as digital marketing. They are joined by John Berndt, CEO of TBG, who shares his perspective on how best to personalize experiences for the modern healthcare consumer and the tools and strategies every health system should adopt as they build their personalization practice. 

Jun 23, 2021

In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it’s evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the way health systems need to evolve internal communications digital strategies to better engage with their employees. They are joined by Bobby Isaacson from SocialChorus who shares how he works with health systems to leverage technology to better connect with their workforce.

Jun 16, 2021

In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience, and then are joined by Steve Koch, co-founder of Cast & Hue who shares how healthcare organizations should begin thinking about user experience, patient experience and employee experience as a contiguous effort.