Nov 24, 2021

Hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.

Nov 17, 2021

Chris Boyer and Reed Smith look back over the pervious 250 episodes o the show and highlight three expert interviews that illustrate the breadth and depth of topics and expertise highlighted in this podcast. First, Matt Gove shares insights on how to capture voice of customer. Then, Carrie Liken discusses why your website isn’t your website anymore. Finally, we end with an interview with Chris Hemphill about how to use data to help market during a public health crisis. 

Nov 10, 2021

Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS and share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting. They are joined by Dan Small at Hartford HealthCare, who shares his organization’s journey to ROI. 

Nov 3, 2021

Chris Boyer and Reed Smith share the basics of content federation, the three critical approaches to consider, and then are joined by Scott Andrews of Kyruus and Mark Menton of HealthSparq, who share the importance of including 3rd party sites in your content distribution strategy. 

Oct 27, 2021

Chris Boyer and Reed Smith discuss the concept or a “digital revolving door” - in which patients (both new and existing) are beginning to turn to the internet before, during and after their care and share research on how health care leaders are starting to look at digitizing all elements of the patient journey. They are joined by Dave Dolton of DocASAP who shares his view on the opportunity healthcare has to turn patients into digital patents. 

Oct 20, 2021

Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the underlying technology that can make virtual care solutions impactful. They are joined by Jonathan Pearce, CEO of Zipnosis, who shares his experience running a telehealth company and where the industry might be headed. 

Oct 13, 2021

Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches. 

Oct 6, 2021

Is engagement really the best measurement of social media? Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health and the relevancy to marketing and communication. They also contextualize the disturbing news about Facebook and some key takeaways that can influence a health system’s social media strategies. They are joined by Dr. Farris Timimi of Mayo Clinic, who shares his perspective on whether Facebook is too big to fail.