Jan 25, 2023

Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap. 

Jan 18, 2023

Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas. 

Jan 11, 2023

Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO. 

Jan 4, 2023

In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.

Dec 28, 2022

In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year. 

Dec 21, 2022

Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care.

Dec 14, 2022

Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison from Multicare joins to share his perspective on the challenge of the Facebook Pixel for health systems. 

Dec 7, 2022

In this encore episode, Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing and how patient experience can help healthcare leaders transform their strategies. They are joined by Chris Hemphill who shares their perspective on implementing responsible AI and data strategies.