Jan 26, 2022

Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and opportunities exist for hospitals and health systems, particularly as they align to purpose. They are joined by Rob Rosenberg who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.  

Jan 18, 2022

Hosts Reed Smith and Chris Boyer discuss the current “state-of-the-state” for our industry, including the public perception of health systems and hospitals in America and what this means for our employees. They are joined by Stephen Moegling who shares how our industry could benefit from a “return to purpose” and how capacity marketing may be the secret tool to guide us to the future. 

Jan 12, 2022

Chris Boyer and Reed Smith discuss the state of telemedicine, where the industry might be headed and how some studies reveal that telehealth care may be better than care delivered in real life. They are joined by Colin Hung, Health IT leader and expert, who shares how organizations shouldn’t forget that for telemedicine, it’s not just about the technology. 

Jan 5, 2022

Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their strategies. Chris Hemphill shares their perspective on implementing responsible AI and data strategies. 

Dec 29, 2021

Hosts Reed Smith and Chris Boyer reflect back on this work-from-home year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including best episodes topic and best guest expert (Brian Gresh). 

Dec 22, 2021

Reed Smith and Chris Boyer highlight clips from some of the most-downloaded shows on the Touch Point Media Network, including conversations about digital mental health, using data to conquer cancer, relieving anxiety and cultivating stability in healthcare, and healthcare innovation and transformation in nursing.

Dec 15, 2021

Chris Boyer and Reed Smith discuss some recent studies that highlight the modern patient journey, shifts in how people search for doctors, and the need to find a “provider like me.” They are joined by Greg Matthews of HealthQuant who explains ways to leverage social media to personalize the provider perception. 

Dec 8, 2021

Reed Smith and Chris Boyer discuss the importance of developing a customer service operation and how this approach is helping healthcare organizations improve the patient experience. They are joined by Chris Wickersham of CereCore, who shares his perspective on how digital can be used to understand the needs of customers throughout the health system.