Oct 6, 2021

Is engagement really the best measurement of social media? Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health and the relevancy to marketing and communication. They also contextualize the disturbing news about Facebook and some key takeaways that can influence a health system’s social media strategies. They are joined by Dr. Farris Timimi of Mayo Clinic, who shares his perspective on whether Facebook is too big to fail. 

Sep 29, 2021

Reed Smith and Chris Boyer discuss essential tips managing these differences in the workplace, how bias can impact employee trust and even how generational stereotypes are finding their way into marketing and communications. Meagan Johnson shares her perspective on how to overcome false perceptions on how generations work together.  

Sep 22, 2021

Reed Smith and Chris Boyer discuss the four leadership types of our industry and revisit the steps of change. They also welcome Rodney D. Reider to the show, who shares his experience and outlines the tenets of healthcare leadership in his new book Grabbing the Next Rung: The Heart of Leadership. 

Sep 15, 2021

Chris Boyer and Reed Smith share how an effective personalization strategy is more than just technology, walk through common pitfalls and then are joined by Justin Wartrell of Monigle, who shares findings from their most recent study that shares how personalization is important to a health system’s brand, and how healthcare consumers’ behaviors prefer these strategies.

Sep 8, 2021

Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times. 

Sep 1, 2021

Reed Smith and Chris Boyer discuss the factors that are leading to current staffing challenges for health systems and how we are being forced to do more with less. They share tips on how to market more efficiently and bring back an encore interview with Alyssa Kleinman, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing. 

Aug 25, 2021

Reed Smith and Chris Boyer share the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation. 

Aug 18, 2021

Reed Smith and Chris Boyer discuss how email service providers (i.e. Google, Microsoft, etc.) are using their platforms to improve email marketing effectiveness and the ways health systems are using emails to reach patients. They are joined by Jonathan Inman from Salesforce who shares how upcoming privacy changes to the Apple iOS will impact how to effectively measure email marketing efforts.