As health systems consider the needs of the modern healthcare consumer and reflect on how their current brand efforts align, it’s always important to understand our audiences. In this episode, hosts Chris Boyer and Reed Smith discuss different audience segmentations. Justin Wartell from Monigle joins to share the latest findings from their 5th Annual Humanizing Brand Experience study.
Mentions from the Show:
- Focusing on heavy users of healthcare is the wrong way to control costs
- Humanizing Brand Experience: Healthcare Edition – Volume 5
- Justin Wartell on LinkedIn
- Justin Wartell on Twitter