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The role of the health system CMO is changing – in both responsibilities and their mindset. In this episode, hosts Reed Smith and Chris Boyer discuss how marketers need to embrace a “disruption mindset” (tip of the hat to Stephen Moegling), and the metamorphosis of the modern CMO. Laura Kreofsky from Pivot Point Consulting joins to share her insights on how Healthcare Retailization is shifting our mindsets to embrace transformation.
Mentions from the Show:
- Healthcare Marketers: Do You Have a Disruption Mindset?
- The CMO Role Isn’t Dying, It’s Just Going Through A Metamorphosis
- Why retailers see health care offerings as a post-pandemic booster
- Google Health hires FDA’s former digital health chief to lead global strategy
- Laura Kreofsky on LinkedIn
- PivotPointConsulting.com
- Pivot Point Consulting on Twitter
