May 15, 2019

For health systems, artificial intelligence is more than a buzz-term spoken at conferences: there are numerous  opportunities for...

May 8, 2019

In hospitals and health systems, as digital tools, content and strategies continue to expand, the need to structure...

May 1, 2019

In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts...

Apr 24, 2019

Within a health system, the application of digital strategies not only support marketing and patient experience efforts, they...

Apr 17, 2019

Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack...

Apr 10, 2019

For health systems, adopting a content strategy involves understanding their audiences and aligning content to a specific business...

Apr 3, 2019

For many health systems, managing social media can be a challenging task – and the need for a...

Mar 27, 2019

This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of...