touch point

TP451: How Marketing and IT Are Redefining Patient Engagement

Sep 3, 2025

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Aug 27, 2025

TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)

Aug 20, 2025

Dec 9, 2020

TP201 – Reschooling Our Thoughts On Online Medical Education

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by expert Steven Haimowitz, CEO of HealthCourse and RealCME.

Dec 2, 2020

TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)

In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.

Nov 25, 2020

TP199 – A Thanksgiving Double Helping

This Thanksgiving week special episode is designed to share a double helping of great content for the long...

Nov 18, 2020

TP198 – Digital Population Health and the New Care Continuum

As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.

Nov 11, 2020

TP197 – Using Digital to Support Physician Outreach

Hosts Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.

Nov 4, 2020

TP196 – The Increasing Role of Technology in Patient Experience

hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer is shifting the way health systems should respond with their digital strategies. Jacob Jeppson of KLAS Research shares the latest research his organization has conducted to identify their top technology concerns and opportunities.

Oct 28, 2020

TP195 – Leveraging Community Outreach During a Pandemic

n this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach.

Oct 21, 2020

TP194 – Normalizing Virtual Health in the New Normal

With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...

Oct 14, 2020

TP193 – Building Strength and Resilience in Your Health System

Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths who shares commitments that health systems should consider to build revenue resilience.