Sep 1, 2021

Reed Smith and Chris Boyer discuss the factors that are leading to current staffing challenges for health systems and how we are being forced to do more with less. They share tips on how to market more efficiently and bring back an encore interview with Alyssa Kleinman, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing. 

Aug 25, 2021

Reed Smith and Chris Boyer share the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation. 

Aug 18, 2021

Reed Smith and Chris Boyer discuss how email service providers (i.e. Google, Microsoft, etc.) are using their platforms to improve email marketing effectiveness and the ways health systems are using emails to reach patients. They are joined by Jonathan Inman from Salesforce who shares how upcoming privacy changes to the Apple iOS will impact how to effectively measure email marketing efforts.

Aug 11, 2021

Chris Boyer and Reed Smith share how while each effort does have one striking difference (namely the audience type), digital marketing is hastening the convergence of these two efforts into interdependent efforts. They are joined by Brittney Hanson of Hailey Sault, who share how she works with her clients to converge these different strategies. 

Aug 4, 2021

Reed Smith and Chris Boyer sit down with Lee Aase, formerly ther director of the Mayo Clinic Social Media Network, to discuss the evolution (and revolution) of social media’s use in hospitals over the past ten years. From the early days in which social media was free but not officially condoned for use in health systems to the formal development of the Mayo Clinic Social Media Network and External Advisory Board, Lee shares the highlights, learning and memories over the past decade, and even hints at what’s next!

Jul 28, 2021

In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing. 

Jul 21, 2021

Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authoritative content. They are joined by Dr. Bryan Vartabedian who shares the role physicians can play.

Jul 14, 2021

In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical settings but also to support marketing, and they are joined by Abhi Sharma of Loyal Health who share how he is seeing AI and ML being used by health systems and some ways they can improve the overall patient experience.