May 11, 2022

Reed Smith and Chris Boyer discuss some of the latest news and articles that impact our industry. They first discuss how marketers are returning to traditional advertising and share their perspective on why this represents a pendulum shift away from digital-only approaches. Next, they share tips on how health systems can begin to build their first-party data to improve their marketing efforts.

May 4, 2022

Reed Smith and Chris Boyer discuss how necessity is becoming the strongest consumer force, and they also discuss why too much choice might be a bad thing for healthcare consumerism. Steve Leibforth joins to share the results of a recent survey on changes to how patients are searching for new doctors. 

Apr 27, 2022

Reed Smith and Chris Boyer discuss Yelp and HCAHPS, share their differences, and how health systems should use both in the larger scheme of measuring patient experience. P.G. Porter, formerly with the Studer Group, discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers.

Apr 20, 2022

Chris Boyer and Reed Smith discuss if CRM solutions are keeping pace with our industry needs and share alarming findings on the health of CRM data. They are joined by Justin Rodriguez who shares suggestions for health systems to optimize their CRM strategies. 

Apr 13, 2022

Reed Smith and Chris Boyer discuss predictions for digital transformation and tech leaders, and share the top five hurdles most organizations face with these initiatives. Tom Hileman joins to share important steps of the digital transformation journey including topics like change management, governance and key technology considerations.

Apr 6, 2022

Reed Smith and Chris Boyer discuss the biggest opportunity for successful digital transformation and share the latest HMSS study on the state of digital healthcare. Shelli Pavone shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts. 

Mar 30, 2022

Chris Boyer and Reed Smith discuss the latest digital trends to watch for and even ponder if this is a “bubble” that is about to burst. Ann Stadjuhar joins us to discuss her perspective on how the digital health space is changing and what that change means to hospitals and health systems. 

Mar 23, 2022

Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts.