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Healthcare digital marketers are spending more and more time focusing on improving the digital patient experience – but are they leveraging an important tool in the overall digital toolkit? In this episode, hosts Reed Smith and Chris Boyer discuss how patient engagement technologies – and most notable, the EMR – impact the overall patient experience, and share the results of a recent study outlining dramatic differences of patient portal usage in different audiences. They are joined by Sam Seering of Epic who shares ways marketers can embrace robust EMR strategies.
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