• Apr 5, 2023
• Marketing

Marketing

TP325 - The Digital Marketing and IT Partnership

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer. 

Mentions from the Show: 

• Information Technology and Digital Marketing: Where Business Owners Get Confused
• The pivotal role of the chief digital officer  
• Chris Boyer on LinkedIn
• Chris Boyer on Twitter
• Reed Smith on LinkedIn
• Reed Smith on Twitter