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SEO remains an important part of a health system’s digital strategy – but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. They are joined by Martha van Berkel of SchemaApp, who shares her experience using schema to connect – and wow – online healthcare consumers when they search for care on Google.
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