Apr 20, 2022
TP272 – The State of CRM in 2022
Chris Boyer and Reed Smith discuss if CRM solutions are keeping pace with our industry needs and share alarming findings on the health of CRM data. They are joined by Justin Rodriguez who shares suggestions for health systems to optimize their CRM strategies.
Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”
Feb 3, 2021
TP209 – The Martech Stack of the Future: All Three Letter Acronyms?
Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman who helps to explain the differences between CRMs, DMPs, CDPs and the new marketing technology stack.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 22, 2020
TP181 – Next Best Action Marketing During Unprecedented Times
In this episode of the Touch Point podcast, we discuss the rise of “next-best-action” marketing in healthcare, and how despite a tightening of marketing budgets and headcount, health systems are revamping their departments to focus on building trust and engagement.
Aug 22, 2018
TP81 – Data Personalization: When Useful Becomes Creepy
With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data...