TP168 – Medical Misinformation’s Impact on Public Health

TP168 – Medical Misinformation’s Impact on Public Health

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Provider systems  have always tried to be the convenor of authoritative healthcare content for their communities – and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Facebook, Google and Twitter to moderate false information through their platforms. They are joined by John Brownlee of VidScrip, who shares easy ways for health systems to engage their physicians in conveying authoritative and trust-worthy content during this global pandemic. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder