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Provider systems have always tried to be the convenor of authoritative healthcare content for their communities – and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Facebook, Google and Twitter to moderate false information through their platforms. They are joined by John Brownlee of VidScrip, who shares easy ways for health systems to engage their physicians in conveying authoritative and trust-worthy content during this global pandemic.
Mentions from the Show:
- NRC Health – Consumer Sentiment Data on the Coronavirus pandemic – April 2020
- Misinformation about an outbreak like Covid-19 is important public health data
- The pandemic is already reshaping tech’s misinformation crisis
- Facebook to tell millions of users they’ve seen ‘fake news’ about coronavirus
- Amid Coronavirus Pandemic, Misinformation Puts Public Health at Risk
- John Brownlee on LinkedIn
- John Brownlee on Twitter
- VidScrip.com
- Advanced Health Care Social Media & Digital Marketing Conference – hosted by Mayo Clinic and SHSMD
