TP167 – The Evolution of Digital Advertising

Touch Point Podcast
Touch Point Podcast
TP167 - The Evolution of Digital Advertising

Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing – from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts – now and even as we move through this crisis. Hosts Reed Smith and Chris Boyer discuss the changes in digital marketing as a response to the COVID-19 crisis, and share ways consumer search patterns are changing in the past few months. They are joined by Michael Robideau from True North Custom, who shares how he is working with health systems to shift their marketing for the current times. This episode also features a special conversation with David Dolton, Jim Samuel, Ed Bennett and Mitch Holdwick (who joined in a live Zoom listen to the show).

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder