Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing – from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts – now and even as we move through this crisis. Hosts Reed Smith and Chris Boyer discuss the changes in digital marketing as a response to the COVID-19 crisis, and share ways consumer search patterns are changing in the past few months. They are joined by Michael Robideau from True North Custom, who shares how he is working with health systems to shift their marketing for the current times. This episode also features a special conversation with David Dolton, Jim Samuel, Ed Bennett and Mitch Holdwick (who joined in a live Zoom listen to the show).
Mentions from the Show:
- Digital Advertising In The Age Of Coronavirus
- Google updates its ads policy for inappropriate content to include ‘public health emergency’
- Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus
- The Biggest Business Impacts of the Coronavirus Pandemic
- Michael Robideau on LinkedIn
- True North Custom
- Advanced Health Care Social Media & Digital Marketing Conference – hosted by Mayo Clinic and SHSMD
