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As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions.
Mentions from the Show:
- Fight Against Coronavirus Misinformation Shows What Big Tech Can Do When It Really Tries
- A Post From The Trenches: Please Understand, We’re a Little Busy Until Further Notice
- The impact of marketing strategies in healthcare systems
- Health Communication and Health Information Technology
- Hospital Marketing with Algorithms: Aim Higher than Netflix
- Data Fallacies
- Chris Hemphill on LinkedIn
- Chris Hemphill on Twitter
- SymphonyRM
- Advanced Health Care Social Media & Digital Marketing
- Communicating During COVID-19: An Editorial Calendar for Healthcare Marketers
Photo by Kaboompics .com from Pexels
