Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”
Jan 22, 2021
The TPS5 – Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.
Dec 23, 2020
TP203 – The 2020 Best-of the Touch Point Media Network
In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.
Dec 16, 2020
TP202 – The Fauci Effect and Recruiting Physicians Amid the Pandemic
In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting.
Dec 4, 2020
The TPS5 – Week of Dec 4, 2020
Welcome to the TPS5 for the week of Dec 4. This week: putting doctors are the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.
Nov 11, 2020
TP197 – Using Digital to Support Physician Outreach
Hosts Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.
Sep 23, 2020
TP190 – No Patient Left Behind: the Importance of Patient Access
Hosts Chris Boyer and Reed Smith share how consumer online shopping patterns have shifted, how recent legislation is driving health systems to “free health data” for their patients, and they are joined by expert Dr. Tashfeen Ekram or Luma Health who share his approach to helping physicians and systems ensure there is “no patient left behind.”
Aug 14, 2020
The TPS5 – Week of Aug 10 – Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase payments, the 2-second consumer and the Jarrard Digital Maturity Study.
May 14, 2020
The New Role of the Provider – a Conversation with Dr. Bryan Vartabedian, Pediatrician, Author and Industry Thought-leader
The New Normal - Episode 5: The coronavirus pandemic has dramatically impacted the role of the provider and how they deliver care. Dr. Bryan Vartabedian, pediatrician and advocate for the role of the Public Physician discusses how the role of the physician could change in a post-COVID19 world.
May 8, 2020
The TPS5 – Week of May 4-8, 2020
Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news. This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their own websites, digital transformation is about people and telehealth reimbursement for therapists.
Mar 18, 2020
TP163 – Boosting the Impact of Your Online CV
The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems...