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Just what does it mean to “nurture” digital customers? In this episode, hosts Reed Smith and Chris Boyer discuss lead nurturing and how digital marketers in health systems can use marketing automation, email and other digital touchpoints to develop effective ways to nurture customers on their journey. They are joined by Greg Gossett, CEO of HealthAware, in which he discusses how online health risk assessments (HRAs) are an effective part of any nurturing strategy.
Mentions from the Show:
- What is Lead Nurturing (Marketo article)
- 7 Amazingly Effective Lead Nurturing Tactics – Hubspot
- Arming the Marketer: Getting Started with Nurturing in Healthcare – eVariant
- Brand Strategy: Differentiation Versus Centrality
- Greg Gossett on LinkedIn
- HealthAware website
- SHSMD Connections 2019
- 2019 Mayo Clinic Social Media Network Annual Conference
- 2019 Healthcare Internet Conference
