May 22, 2020
The TPS5 – Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.
May 20, 2020
TP172 – How To Network in a Pandemic
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...
May 15, 2020
The TPS5 – Week of May 11-15, 2020
Welcome to the TPS5 for the week of May 11-15, 2020. This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthcare workforce, how to shift marketing and how to position tele-health correctly.
May 13, 2020
TP171 – Guiding Patients and Consumers to the Right Care
The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.
May 12, 2020
Healthcare Marketing Strategy – a Conversation with Jackie Martin, Digital Marketing Strategy Consultant
The New Normal - Episode 4: Healthcare marketing is often considered lagging when compared to other industries. Due to the coronavirus crisis, healthcare marketing teams are now forced to become even more strategically aligned. Jackie Martin, digital marketing strategist, discusses how healthcare marketing should change in a post-COVID19 world.
May 8, 2020
The TPS5 – Week of May 4-8, 2020
Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news. This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their own websites, digital transformation is about people and telehealth reimbursement for therapists.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...
Apr 15, 2020
TP167 – The Evolution of Digital Advertising
Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing –...
Apr 10, 2020
The TPS5 – Week of April 6, 2020
Welcome to the TPS 5 for the week of April 6, 2020. TPS5 is a weekly recap of...
Apr 3, 2020
The TPS5 – Week of March 30, 2020
Welcome to the TPS 5 for the week of March 30. TPS5 is a weekly recap of the...
Mar 27, 2020
The TPS5 – Week of March 23, 2020
Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the...
Mar 25, 2020
TP164 – Marketing During a Public Health Crisis
As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical....