Jun 5, 2024

Reed Smith and Chris Boyer discuss the differences between back-office and front-office digital health initiatives in healthcare and share how strategic alignment enhances Return on Experience (ROX) and hear insights from Ram Krishnan, CEO of Valent.io, on digital innovations in mental health.

May 29, 2024

Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. Sam Seering and Nithin Sathyamoorthy from Epic share insights on the role of shared governance in enabling marketing and technology decisions within healthcare systems.

May 22, 2024

Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to support the wide-spread adoption of telemedicine, they share their perspective on how this important technology could be a significant digital health technology to help address the challenges of rural healthcare across the U.S.

May 15, 2024

Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on disruption and the trends shaping our industry. 

May 8, 2024

Reed Smith and Chris Boyer review the “who,” “what,” and “how” of innovation and in health systems and reflect on how consumerism has changed the landscape over the last decade, illustrating ways that consumerism can drive innovation for our industry. This is part one of a special two part episode on the ways in which consumerism is driving change to hospitals and health systems. 

May 1, 2024

Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Jeremy Mittler of Veeva who share how to develop a privacy-first advertising segmentation strategy. 

Apr 24, 2024

Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some of the key themes and ideas being discussed at the conference. From leadership resiliency, having a seat at the strategy table, to adapting to disruption, the four panelists discuss relevant topics top of mind to healthcare marketing and communication leaders across the industry. 

Apr 17, 2024

Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today.