Nov 19, 2025

Chris Boyer and Reed Smith explore six outdated digital strategies health systems must abandon in 2025. They discuss the shift from SEO to AI-driven discovery, the risks of legacy UX components like embedded maps, the evolution of CRM and CDP roles, the limits of personalization, the post-pandemic telehealth correction, and why the “digital front door” no longer reflects real consumer behavior. Based on verified industry research, the episode outlines what modern healthcare digital strategy requires today and why old tactics are holding organizations back.

Nov 12, 2025

Live from the 2025 HealthCare Internet Conference (HCIC) in Las Vegas, host Chris Boyer talks with Cynthia Newton, Therese Lockemy, and Christine Albert of Solutions Central about the power of outside perspectives in healthcare marketing. The group discusses the trends defining 2025—from cross-department collaboration to leveraging technology for smarter business growth—and closes with a round of Touch Point Hot Takes on what’s next for healthcare digital strategy.

Nov 5, 2025

Chris Boyer and Reed Smith explore how agentic AI and new browsers like Atlas and Comet are reshaping digital consumerism in healthcare. The episode asks: what happens when patients no longer search—but their AIs act for them?

Oct 29, 2025

Chris Boyer and Reed Smith explain why velocity, integration, and governance define the next phase of healthcare marketing, followed by an interview with Priyama Barua (Merge) on what high-maturity teams do differently and how to operationalize insights for growth.

Oct 22, 2025

Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.

Oct 15, 2025

Chris Boyer and Reed Smith explore why finding a doctor remains one of healthcare’s biggest frustrations, even as AI and digital tools promise convenience. Featuring Morgan Beschle of Kyruus Health, this episode unpacks why data accuracy—not more technology—will determine the future of access and patient trust.

Oct 8, 2025

Chris Boyer and Reed Smith explore what happens when AI begins shaping the very voice of healthcare. In this episode of Touch Point, they unpack three futures—empathic mediators, synthetic overload, and ethical transparency—with insights from Stephanie Wierwille of BPD Healthcare on how AI could transform creativity, communication, and trust.

Oct 1, 2025

Hosts Chris Boyer & Reed Smith explore why the era of easy marketing is over, with insights from Laurin Engle Bobo and Craig Blake of Amsive.