Aug 7, 2024

Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements like website CMS and analytics to advanced AI-driven solutions, they dissect the marketing tech stack, providing insights into its construction, optimization, and the challenges faced by marketers- specifically for health systems. 

Jul 31, 2024

eed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews. 

Jul 24, 2024

Explore expert insights on mastering Online Reputation Management and social listening for healthcare in this vibrant podcast episode featuring Chris Boyer and Reed Smith.

Jul 17, 2024

Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Lastly, they share some ways to implement a consumer-centric access strategy.

Jul 10, 2024

Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value each area finds in data and discuss how organizations can progress from basic data insights to advanced predictive data approaches.

Jul 3, 2024

Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the changing responsibilities of the Chief Data Officer over the years, and share myths related to data management. 

Jun 26, 2024

Reed Smith and Chris Boyer share characteristics that distinguish between digital leaders and laggards in healthcare. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healthcare Digital Marketing Trends Survey.

Jun 19, 2024

Chris Boyer and Reed Smith discuss the rising demand for personalized healthcare experiences and explore the challenges health systems face in meeting these expectations. They're joined by Keir Bradshaw of Merge, who offers insights on how Provider Data Management can improve personalization.