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In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems.
- The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making.
- The impact of AI and analytics – Today’s marketing leaders must be data-fluent and tech-savvy to keep pace.
- Healthcare’s unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges.
- Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher.
Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation:
- Tanya Andreadis, VP, Chief Marketing and Experience Officer
- Andy Chang, Chief Marketing Officer, UChicago Medicine
- Chris Bevolo, Chief Transformation Officer, BPD
Mentions from the Show:
- Tanya Andreadis, VP Chief Marketing and Experience Officer
- Andy Chang, Chief Marketing Officer, UChicago Medicine
- Chris Bevolo, Chief Transformation Officer, BPD
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky
