Jan 31, 2018

Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when...

Jan 24, 2018

There has been increasing demand for physicians and doctors to play a more active role in digital, but...

Jan 17, 2018

Celebrating their 50th episode, hosts Reed Smith and Chris Boyer decide to analyze top-10 lists of digital, social...

Jan 10, 2018

You don’t determine your digital strategy – your customers do. For hospitals and health systems, what this means...

Jan 3, 2018

There are multiple ways we use the internet to track our health and interact with care providers. This...

Dec 27, 2017

In this very special episode, hosts Reed Smith and Chris Boyer recap the past year, sharing the high...

Dec 20, 2017

Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one...

Dec 13, 2017

What’s the difference between marketing and communications? In this episode, hosts Reed Smith and Chris Boyer discuss the...