Jul 19, 2017

The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused...

Jul 12, 2017

As digital channels evolve, more and more online users are turning to video as a medium in which...

Jul 5, 2017

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a...

Jun 28, 2017

Hospitals and health systems create content for a number of audiences – marketing, PR, media relations, donor specific...

Jun 21, 2017

In the 20th milestone episode, hosts Reed Smith and Chris Boyer share 20 top digital marketing tips for hospitals. health systems...

Jun 14, 2017

For hospitals and health systems, it’s very important to involve physicians and medical staff in the development of...

Jun 7, 2017

Organizations that have integrated online and offline experiences have seen dramatic positive impacts on their brand and marketing...

May 31, 2017

Voice-enabled and voice-first technologies have been rapidly adopted by consumers, primarily due to the recent adoption of Amazon...