touch point

TP446: From Toolset to Mindset: The Evolving Martech Stack

Jul 30, 2025

TP445: ICYMI: Gaining Insights Into Market Research

Jul 23, 2025

TP444: Embracing Product Thinking in Health System Marketing

Jul 16, 2025

Aug 8, 2018

TP79 – The Demise of Ad Agencies

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had...

Aug 1, 2018

TP78 – Is Inbound Marketing Still In?

Inbound marketing is a term coined by Hubspot to reflect a unique approach to marketing many years ago...

Jul 25, 2018

TP77 – How Patients Define Patient Experience

Hospitals and health systems often use the term “patient experience” to mean a multitude of things, from ensuring...

Jul 18, 2018

TP76 – Building a Sustainable Content Strategy

This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of...

Jul 11, 2018

TP75 – The Role of Marketing and Communications in Government Relations

Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations...

Jul 4, 2018

TP74 – (Best Of) Measurement and ROI

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a...

Jun 27, 2018

TP73 – Deep Learning in Healthcare

In this episode hosts Chris Boyer and Reed Smith visit a popular topic on the podcast: Artificial Intelligence...

Jun 20, 2018

TP72 – Revisiting the Online Consumer Journey

Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts....

Jun 13, 2018

TP71 – The “Maturing” of Twitter

Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used...