Oct 9, 2024

Reed and Chris break down the healthcare playbook, discussing key drivers of health, the rise of healthcare consumerism, and the role of marketing in transforming patient experiences. Learn how a consumer-focused strategy can drive meaningful change.

Oct 2, 2024

hris Boyer and Reed Smith explore how the concept of ROI in healthcare digital experience extends beyond financial returns to impact patient care, operations, and sustainability. They break down ROI into three key areas: growth, cost savings, and improving experience.

Sep 25, 2024

Explore the pros and cons of point solutions vs. integrated platforms in this episode. Learn how to choose the best approach for your organization and the role of AI-powered technologies in improving workflows, scalability, and user experiences.

Sep 18, 2024

Chris Boyer and Reed Smith discuss the evolution of SEO, the rise of GenAI and ponder if AIO is the new SEO. Carrie Liken shares her perspective on the future of search.

Sep 11, 2024

Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show.

Sep 4, 2024

Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer and discuss how with conflicting priorities and lacking a clear mandate, CDOs face unique challenges in driving digital transformation within healthcare. Jerry Grady of the Ward Group shares his perspective on how health systems are evolving their approach in recruiting digital talent. 

Aug 28, 2024

Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They also discuss two recent patient studies illustrating potential biases in the adoption rate of patient portals. 

Aug 21, 2024

Reed Smith and Chris Boyer discuss the overall need for health systemsto embrace radical digital transformation and discuss how prioritizing patient advocacy can find success. Scott Becker, publisher of Becker’s Healthcare, shares insights and trends of the industry and how they might impact our need for transformation.