Dec 11, 2019

The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as...

Dec 4, 2019

Today’s health system marketing department often work with a number of vendors and partners to support digital efforts....

Nov 27, 2019

As health system social media strategies evolve and change due to internal and external factors, the need to...

Nov 20, 2019

In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population...

Nov 13, 2019

Imagine if Facebook was no longer part of your social media strategy…this is the scenario hosts Chris Boyer...

Nov 6, 2019

Recorded in Orlando, Florida at the 23rd Annual Healthcare Internet Conference, hosts Reed Smith and Chris Boyer discuss...

Oct 30, 2019

Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion...

Oct 23, 2019

Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and...