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With the ongoing acceptance of digital as a means to select and receive care, healthcare consumers are shifting expectations on what they are looking for in their care journey. In this episode, Chris Boyer and Reed Smith discuss some recent studies that highlight the modern patient journey, shifts in how people search for doctors, and the need to find a “provider like me.” They are joined by Greg Matthews of HealthQuant who explains ways to leverage social media to personalize the provider perception.
Mentions from the Show:
- Is The Era Of Healthcare Consumerism Finally Here? New Survey Says Yes
- Consumer Experience Trends in Healthcare 2021
- 1 In 10 Americans Turn To Social Media For Health Information, New Survey Shows
- A PROVIDER LIKE ME – HealthSparq
- Greg Matthews on LinkedIn
- Greg Matthews on Twitter
- HealthQuant.health
- 2021 touch point podcast end of year awards
