TP209 – The Martech Stack of the Future: All Three Letter Acronyms?

Touch Point Podcast
TP209 - The Martech Stack of the Future: All Three Letter Acronyms?
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In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new roles. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new marketing technology stack. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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