Apr 2, 2021
The TPS5 – Week of Apr 2, 2021
Welcome to the TPS5 for the week of Apr 2, 2021. This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated outreach and four health tech trends to watch.
Sep 2, 2020
TP187 – Omnichannel Marketing and the Engaged Consumer
In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.
Jul 15, 2020
TP180 – Ingredients of Customer-Centricity
Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, who shares his experience with health systems who are using digital CXMs to better address customer needs.