TP176 – Digital Content is Now More Important Than Ever

Marketing
Marketing
TP176 - Digital Content is Now More Important Than Ever
Loading
/

Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends that will “dominate” beyond 2020. They are joined by Nicole Latimer, CEO of Staywell, who discusses the important role digital technology plays in health system content efforts. 

Mentions from the Show:

 

This episode is made possible by our sponsors. Thank you!

Find Us Online

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

, , , , , ,

Sign Up to become a touchpoint insider

Sponsors

Become a Sponsor

Subscribe

Subscribe today to stay up to date with Touch Point episodes, special events, and promotions. We promise to never spam you or sell your information.