Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends that will “dominate” beyond 2020. They are joined by Nicole Latimer, CEO of Staywell, who discusses the important role digital technology plays in health system content efforts.
Mentions from the Show:
- Content Marketing Can Do More Than Survive in the New World
- 10 Biggest Content Marketing Trends that Will Dominate 2020
- Nicole Latimer on LinkedIn
- Staywell on Twitter