The TPS5 – Week of Aug 3 – Aug 7, 2020

The TPS5 – Week of Aug 3 – Aug 7, 2020
Marketing

 
 
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Welcome to the TPS5 for the week of Aug 3 – Aug 7. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at https://touchpoint.health.

This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.

The week’s TPS5: 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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