Healthcare marketing is different than marketing for other industries – but many of us also commonly complain that our industry lags behind other industries. While we have seen advancements in marketing technology, introductions of new channels, and an increased focus on shifting our efforts to be more patient-centric, we find ourselves being unable to shift away from being tactical to becoming more strategic. Does this represent a fundamental problem with healthcare marketing?
In this episode, I speak with Jackie Martin, Principal and Owner of Branch Strategy. Jackie works with healthcare, e-commerce, oil and gas, and biopharmaceutical companies to create customer-first digital experiences and helps marketing leaders identify the ideal vision, create actionable roadmaps, and pick the best technology solution to confidently meet their business goals.
Listen in as we discuss how healthcare marketing should change in a post-COVID19 world.
