Martha van Berkel on Schema Markup and AI
In Episode 9 of “Live from HCIC 2023,” Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha’s expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.
