A Journey from Side Project to Operational Necessity
In Episode 6 of the “Live from HCIC 2023” podcast, Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency.
