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Healthcare's Long Walk Toward the Patient
Nine years of the Touch Point Podcast, distilled into one argument about why the distance between a patient and their care has barely moved.
- Ten chapters organized by theme, not chronology
- 26 guests quoted word for word from the tape
- 55 pages, $0 — instant PDF, no paywall
WHAT IT IS
Nine years of asking the same question
When the show started in 2017, the argument was about websites. It became an argument about what a health system is actually for. This book pulls that arc together.
01
The tools changed completely, social to mobile to telehealth to AI. The thing standing between a patient and the care they need barely moved.
02
Does this actually serve the patient? That question runs under every chapter, including the parts where we grade ourselves badly.
03
Every quotation in the book was checked word for word against the recording.
INSIDE
Ten chapters
- ONEThe Evasive Digital Front Door
- TWOThe Marketing Reckoning
- THREEThe Consumer Healthcare Paradox
- FOURThe Social Media Chapter
- FIVEContent Is Not a Tactic
- SIXThe Virtual Inflection
- SEVENThe Data Reckoning
- EIGHTThe AI Chapter
- NINEThe Access Problem
- TENWhat Health Systems Are Actually For
IN THEIR OWN WORDS
26 guests, quoted from the tape
- Carrie Likenhealthcare search & discovery expert
- Martha van Berkelstructured-data founder
- Morgan Beschleprovider-data product leader
- Laurin Engle Bobodigital media strategist
- John Berndtdigital experience executive
- Chris Gervaishealth tech engineering leader
- Ryan Donahuepatient experience researcher
- Jonathan Pathuishealthcare brand strategist
- Ed Bennetthealthcare digital pioneer
- Dean Browelldigital ethnographer
- Ahava Leibtagcontent strategy expert & author
- Amy Brownpatient voice technology founder
- Dr. Justin Smithphysician & digital health leader
- Sam Lippolistelehealth consultant
- Jennifer Everetthealthcare privacy attorney
- Jeremy Mittlerhealth data & analytics leader
- Aaron Burnettperformance marketing founder
- Abhi Sharmahealth AI product leader
- Jeremy Rogershealth system digital leader
- Heather Nairnprovider data leader
- Dr. Tashfeen Ekramphysician & patient-access founder
- Teri Sunhealthcare personalization strategist
- Christine Alberthealthcare marketing consultant
- Alan Shoebridgehealth system communications leader
- Rodney Reiderhealthcare executive
- Steve Kochcreative & brand strategist
YOUR HOSTS
Two practitioners thinking out loud, weekly, since 2017
Reed Smith
Co-host, Touch Point
Chris Boyer
Co-host, Touch Point
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Touch Point publishes weekly on healthcare digital transformation, patient experience and the technology in between.