TP76 – Building a Sustainable Content Strategy

Touch Point Podcast
Touch Point Podcast
TP76 - Building a Sustainable Content Strategy
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This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of Aha Media Group, and they discuss the challenges and complexities hospitals and health systems may face when building a content strategy. They define the elements needed in a comprehensive strategy, what exactly “content “ is and how to structure an editorial calendar that is long-term and sustainable. Also, Reed and Chris argue the differences between content marketing and brand journalism.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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