This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of Aha Media Group, and they discuss the challenges and complexities hospitals and health systems may face when building a content strategy. They define the elements needed in a comprehensive strategy, what exactly “content “ is and how to structure an editorial calendar that is long-term and sustainable. Also, Reed and Chris argue the differences between content marketing and brand journalism.
Mentions from the Show:
- Aha Media Group
- The Digital Crown: Winning at Content on the Web
- Ahava Leibtag on Twitter
- Ahava Leibtag on LinkedIn
- Content Marketing World 2018 (use “LIEBTAG” for $100 off registration)