Dec 20, 2017

Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one...

Dec 13, 2017

What’s the difference between marketing and communications? In this episode, hosts Reed Smith and Chris Boyer discuss the...

Dec 6, 2017

Traditionally, marketing and quality departments operate separately within a hospital. However, much like other areas in a health...

Nov 29, 2017

Chatbots are not a new concept – they have been around since 1994. But with recent advances in...

Nov 22, 2017

We’ve all heard the buzz-term – “the Internet of Things” (or IoT). But for healthcare, what does that...

Nov 15, 2017

It’s clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to...

Nov 8, 2017

The concept of personalization (or personalized marketing) is often misunderstood by healthcare marketers and communicators,  yet many of...

Nov 1, 2017

For hospitals and health systems trying to embrace the digital age, it’s important to understand the pros and...