Jan 10, 2018

You don’t determine your digital strategy – your customers do. For hospitals and health systems, what this means...

Jan 3, 2018

There are multiple ways we use the internet to track our health and interact with care providers. This...

Dec 27, 2017

In this very special episode, hosts Reed Smith and Chris Boyer recap the past year, sharing the high...

Dec 20, 2017

Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one...

Dec 13, 2017

What’s the difference between marketing and communications? In this episode, hosts Reed Smith and Chris Boyer discuss the...

Dec 6, 2017

Traditionally, marketing and quality departments operate separately within a hospital. However, much like other areas in a health...

Nov 29, 2017

Chatbots are not a new concept – they have been around since 1994. But with recent advances in...

Nov 22, 2017

We’ve all heard the buzz-term – “the Internet of Things” (or IoT). But for healthcare, what does that...