May 20, 2020

Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...

May 13, 2020

The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.

May 6, 2020

At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...

Apr 29, 2020

Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption...

Apr 22, 2020

Provider systems  have always tried to be the convenor of authoritative healthcare content for their communities – and...

Apr 15, 2020

Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing –...

Apr 8, 2020

In a time of crisis, people react differently to how they search for information, as well as their...

Apr 1, 2020

In response to our pandemic crisis, regulations have eased on the utilization and reimbursement of telemedicine solutions for...