Sep 6, 2017

Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and...

Aug 30, 2017

The fundamental principle of the internet was to allow people across the world to find and connect with...

Aug 23, 2017

People don’t come to hospital websites for fun – they are there for a purpose. More times than...

Aug 16, 2017

Unlike other industries, hospitals and health systems often find that the number of websites they have to manage...

Aug 9, 2017

Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode,...

Aug 2, 2017

Keeping track of accurate physician listings online has become increasingly more complex for hospitals and health systems. Not...

Jul 26, 2017

Over the last decade, social media has had a tremendous impact on the healthcare industry, most specifically in...

Jul 19, 2017

The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused...