Sep 12, 2018

How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to...

Sep 5, 2018

As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of...

Aug 29, 2018

In this episode, hosts Reed Smith and Chris Boyer discuss a few legal risks that can potentially impact...

Aug 22, 2018

With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data...

Aug 15, 2018

In this age of consumerism and enhancing access for patients, many hospitals and health systems are turning to...

Aug 8, 2018

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had...

Aug 1, 2018

Inbound marketing is a term coined by Hubspot to reflect a unique approach to marketing many years ago...

Jul 25, 2018

Hospitals and health systems often use the term “patient experience” to mean a multitude of things, from ensuring...