Jul 1, 2020

With the rise of consumerism and the introduction of a whole suite of technology, healthcare marketing organizations must evolve. In this TouchPoint podcast, Chris Boyer and Reed Smith discuss the way healthcare marketing departments are changing and Rachel Neeley from Healthgrades shares about how precision marketing is enabling organizations to focus their efforts on business results. 

Jun 24, 2020

Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...

Jun 17, 2020

Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts. 

Jun 10, 2020

In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 

Jun 3, 2020

Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. Hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. Guest Rodney Reider shares his experience in working with health systems to build effective leadership teams. 

May 27, 2020

A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...

May 20, 2020

Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...

May 13, 2020

The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.