Aug 7, 2019

We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how...

Jul 31, 2019

Just what does it mean to “nurture” digital customers? In this episode, hosts Reed Smith and Chris Boyer...

Jul 24, 2019

When it comes to brand differentiation, most hospitals and health systems struggle to define their uniqueness in the...

Jul 17, 2019

The concept of marketing campaigns is slowly becoming a thing of the past. In this episode, hosts Chris...

Jul 10, 2019

Consumerism is driving significant changes within health systems, so much so that organizations are rethinking their business models...

Jul 3, 2019

 As digital channels evolve, more and more online users are turning to video as a medium in which...

Jun 26, 2019

We live in a data-rich world, and any of us that spend time online already know that our...

Jun 19, 2019

In this episode, hosts Reed Smith and Chris Boyer discuss three digital studies – the 2019 Mary Meeker...