Mar 4, 2026
Feb 25, 2026
Feb 18, 2026
Dec 2, 2020
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.
Nov 25, 2020
This Thanksgiving week special episode is designed to share a double helping of great content for the long...
Nov 18, 2020
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.
Nov 11, 2020
Hosts Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.
Nov 4, 2020
hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer is shifting the way health systems should respond with their digital strategies. Jacob Jeppson of KLAS Research shares the latest research his organization has conducted to identify their top technology concerns and opportunities.
Oct 28, 2020
n this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach.
Oct 21, 2020
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...
Oct 14, 2020
Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths who shares commitments that health systems should consider to build revenue resilience.
Oct 7, 2020
Hosts Chris Boyer and Reed Smith discuss the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Satisfaction metrics (including Press Gainey and NRC data), and Consumer Effort Scores (CES). They are joined by Dan Reilly, Senior Vice President at SMS Research Advisors, who share how he works with health systems in understanding the effective ways to use NPS to understand their market.