Feb 23, 2022

Reed Smith and Chris Boyer share some of the pitfalls with survey-based measurement, and how to embrace predictive customer insight. They are joined by Amy Brown of Authenticx, who shares how truly listening to the “voice of customer” in context of conversations helps to uncover hidden areas impacting the overall patient experience.

Feb 16, 2022

Reed Smith and Chris Boyer share how consumerism has shifted in the last two years, how to use these shifts to drive experience, and then Chris Bevolo joins to share his perspective on the future of our industry and other insights from his new book, Joe Public 2030

Feb 9, 2022

Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - and ask if we are finally seeing the long-promised transformation of our industry. They are joined by Carrie Liken who shares her predictions on how health systems and providers will change to meet the needs of consumers today. 

Feb 2, 2022

Chris Boyer and Reed Smith share how consumerism and patient experience expectations are also shaping the ways and methods in which they communicate. Dr. Bryan Vartabedian shares his perspective on ways organizations can begin to adopt better approaches to communicating with their patients. 

Jan 26, 2022

Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and opportunities exist for hospitals and health systems, particularly as they align to purpose. They are joined by Rob Rosenberg who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.  

Jan 18, 2022

Hosts Reed Smith and Chris Boyer discuss the current “state-of-the-state” for our industry, including the public perception of health systems and hospitals in America and what this means for our employees. They are joined by Stephen Moegling who shares how our industry could benefit from a “return to purpose” and how capacity marketing may be the secret tool to guide us to the future. 

Jan 12, 2022

Chris Boyer and Reed Smith discuss the state of telemedicine, where the industry might be headed and how some studies reveal that telehealth care may be better than care delivered in real life. They are joined by Colin Hung, Health IT leader and expert, who shares how organizations shouldn’t forget that for telemedicine, it’s not just about the technology. 

Jan 5, 2022

Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their strategies. Chris Hemphill shares their perspective on implementing responsible AI and data strategies.