Mar 5, 2025

Chris Boyer and Reed Smith discuss how adaptive leadership helps healthcare leaders navigate financial pressures, regulatory shifts, and evolving patient expectations. Guest Amy Comeau shares insights on resilience and change from her frontline experience.

Feb 26, 2025

Beyond Google reviews! Chris Boyer & Reed Smith explore how health systems can use reputation as a strategic asset. Learn about social media's impact, AI's role, and more. Featuring Dean Browell.

Feb 19, 2025

Reed Smith and Chris Boyer explore the evolving role of content strategy in healthcare, from AI-powered personalization to content composability. Special guest Ahava Leibtag shares insights on building a strategic "Content Stack" that aligns with the patient journey and modern content production approaches.`

Feb 12, 2025

Chris Boyer and Reed Smith explore the shifting healthcare landscape, from retail healthcare’s retreat to rising cybersecurity threats. Guest Jonathan Pathuis of Cast & Hue explains how User-Centered Design and Jobs to Be Done help health systems identify hidden competition and adapt to changing patient behavior. Learn key strategies to stay ahead.

Feb 5, 2025

Chris Boyer and Reed Smith explore how patient experience has evolved from holistic care to a data-driven strategy and how digital engagement—from AI to telehealth—is reshaping healthcare. Featuring John Berndt of Valtech on emerging consumer healthcare trends.

Jan 29, 2025

Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025 and how these trends are reshaping direct-to-consumer healthcare advertising. Joining them is Adam Putterman of OursPrivacy, who shares insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.

Jan 22, 2025

Reed Smith and Chris Boyer check in on the state of social media for healthcare, and discuss the various changes to these social platforms. They are joined by Jenny Bristow of Hedy & Hopp who shares her insights on how healthcare clients can navigate the various changes in social today. 

Jan 15, 2025

Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organization. Melissa Fors Shackelford shares insights in the impacts of stigma for certain populations and how inclusivity efforts in marketing and communications are most effective.