touch point

TP478: The Journey Nobody Told Operations About

Mar 11, 2026

TP477: The Trust Debt: The Hidden Cost of Automating the Wrong Things

Mar 4, 2026

TP476: Good Enough for People Is Not Good Enough for Machines

Feb 25, 2026

Jan 24, 2024

TP367 – It’s the End of Search as We Know It (and I Feel Fine)

Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it.

Jan 17, 2024

TP366 – Do you Feel Disrupted?

Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption.

Jan 10, 2024

TP365 – Why Segmentation is Critical in 2024

Reed Smith and Chris Boyer discuss the challenges ahead for health systems in 2024 and how marketers can use market segmentation to drive ROI. They are joined by Linda MacCracken of Ignite Market Advantage to discuss the concert of quantifiable market segmentation and impacts this could have on building market resilience.

Jan 3, 2024

TP364 – ICYMI: The Value of a Health Record

Reed Smith and Chris Boyer discuss why health records command such a high price on the dark web, how data is de-identified (and if it can be reversed). They are joined by Jeremy Mittler from Crossix in which he shares how de-identified data can be leveraged for marketing effectiveness.

Dec 27, 2023

TP363 – The 2023 Listener Choice Awards

Reed Smith and Chris Boyer reflect back on the past year filled with Generative AI and other trendy technologies, sharing results from the listener choice awards, including favorite episode and favorite guest.

Dec 20, 2023

TP362 – These Are a Few of our Favorite Interviews

Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Steve Koch and Jonathan Pathuis from Cast and Hue, who discuss user-centered design and jobs-to-be-done. Then, Matt Cohen and Christian Boyleston from Loyal share their perspectives on whether AI has “jumped the shark” and also explain the history of AI.

Dec 13, 2023

TP361 – Finding the White Space in Patient Acquisition

Chris Boyer and Reed Smith explore four potential “white space” opportunities for patient acquisition - for new/potential patients, for existing patients as well as lapsed patients.

Dec 6, 2023

TP360 – Do Patients Want Access to Their Health Records?

Reed Smith and Chris Boyer discuss two recent studies that cast a light on if this has indeed occurred. Then they are joined by Chris Turner, of HealthBooksPlus, who shares his insights on the modern healthcare consumer and why it’s important to empower them with their medical records.

Nov 29, 2023

TP359 – Are We Ready for Radical Digital Transformation?

Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace radical digital transformation, ponder if we are able to do so, and then discuss how prioritizing patient advocacy can yield to more impactful digital transformation. They are joined by Scott Becker who share insights and trends of the industry and how they might impact our need for transformation.