Mar 22, 2023

Chris Boyer and Reed Smith discuss how the soon-to-expire COVID-19 public health emergency might harm the long-term adoption of virtual visits, AMA’s predictions on the future of telehealth and share some challenges retail telemedicine companies are facing. 

Mar 15, 2023

Reed Smith and Chris Boyer welcome Matt Gove for an open and frank discussion on the progress our industry is making towards embracing consumer centricity and why there is a tendency to amplify disruption from outside players in the healthcare space.

Mar 8, 2023

Reed Smith and Chris Boyer discuss the public use of health apps and wearables, the concerns that patients have with these devices and how those concerns may extend into other digital applications and devices. 

Mar 1, 2023

Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies. 

Feb 22, 2023

Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google? 

Feb 8, 2023

Chris Boyer and Reed Smith discuss how AI/ML has already started to play a role in copy editing, creative design, digital advertising, CRM and website development. They are then joined by Matt Cohen and Christian Boylston of Loyal Health who share how AI and deep learning has evolved over the years, and share how they work with hospitals and health systems to appropriately leverage these tools for maximum success. 

Feb 1, 2023

Reed Smith and Chris Boyer discuss how patient engagement technologies - and most notable, the EMR - impact the overall patient experience, and share the results of a recent study outlining dramatic differences of patient portal usage in different audiences. They are joined by Sam Seering of Epic who shares ways marketers can embrace robust EMR strategies. 

Jan 25, 2023

Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap.