touch point

TP446: From Toolset to Mindset: The Evolving Martech Stack

Jul 30, 2025

TP445: ICYMI: Gaining Insights Into Market Research

Jul 23, 2025

TP444: Embracing Product Thinking in Health System Marketing

Jul 16, 2025

Jun 14, 2023

TP335 – AI in Telemedicine

Chris Boyer and Reed Smith discuss how AI and Machine Learning could be applied in telemedicine, and then are joined by Svein Willassen of Daily.co who shares his experience with telemedicine adoption in the UK and outlines some significant ways AI could be used to enhance video visits.

Jun 7, 2023

TP334 – A News Round-up

Join hosts Chris Boyer and Reed Smith in an engaging episode of the Touch Point podcast as they revamp the format and bring you a curated selection of vital news stories and articles. Tailored specifically for professionals in health systems and hospitals, this episode covers diverse topics, including the AHA letter to the OCA on the HIPAA Privacy Rule, insights on patient experience, and the significance of ratings. Stay informed with this week's news round-up on Touch Poin

May 31, 2023

TP333 – Why It’s Hard for Health Systems to Act Like a Business

Health systems today are facing ongoing pressure to become more consumeristic and act with speed, in order to be more competitive and stay fiscally solvent in today’s industry. In this episode, hosts Chris Boyer and Reed Smith discuss the how structural and organizational health system strategies may be part of the challenges faced when implementing change management at an organization.

May 24, 2023

TP332 – Why First-Party Data Needs to Come First

Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.

May 17, 2023

TP331 – The Importance of Branding and Thought Leadership

Reed Smith and Chris Boyer welcome friend of the show, Rob Rosenberg, to share his expertise on branding and share insights every organization should consider to ensure their brand remains relevant to their customers and employees.

May 10, 2023

TP330 – What Does It Mean to be “Consumer Obsessed?”

Reed Smith and Chris Boyer discuss the concept of being consumer-obsessed, how organizations can begin aligning around the customer to help empower loyalty and growth and the critical role that CX plays in supporting these efforts.

May 3, 2023

TP329 – Why We Can’t Move Away from Analytics

Reed Smith and Chris Boyer discuss how data and analytics strategies are important for healthcare digital marketers, and outline ways to defend and support a website analytics practice.

Apr 26, 2023

TP328 – ICYMI: Is Digital Really the Future of Healthcare?

Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.”

Apr 19, 2023

TP327 – Live from HMPS23 in Austin, TX

Reed Smith sits down with Ben Texter of Digital Health Strategies and Sam Seering of Epic, to discuss the new role of marketing in a health system, and how to leverage marketing’s understanding of patients (existing and new) to better support clinical efforts, and leverage technologies (such as the EMR) to engage the new healthcare consumer.